With
the wisdom and experience of a Don, Fat Joe
brings to life street morality, Mafia fantasy
and hardcore realism.
 Through
the course of his years in the industry, having
fostered relationships with major players, and
after growing up in the squalor of the South
Bronx, he has good reason to call himself the
Don of Rap.
He says, "A lot of rappers talk
that bullshit, but a lot of niggas ain't 'bout
it like Fat Joe. Rappers could have three
times more money than me, but they know Fat
Joe lives what he rhymes about, so they
respect me like a Don."
Fat Joe commands the power
and respect most political leaders only dream
of having, and as an MC, Fat Joe's persona
is larger than life. Not only is Fat Joe
armed with a new label (Mystic Entertainment,
distributed by Atlantic Records), his own production
company (Terror Squad Productions) and his own
management company (Pay Up Management), he is
armed with the Terror Squad Crew and the love
of his people for support. But indeed, the road
wasn't easy for Fat Joe.
He grew up in a traditional Latino
family – a strong, but silent father and
a caring mother. Despite having both parents
in the household, love and affection were absent.
So as a shorty growing up in the South Bronx,
Joey followed in the footsteps of his older
brother, Angel, from whom he learned to rhyme,
amongst other things.
"I wanted to do everything that
Angel did – rhyme, fight, and hustle."
More importantly, Angel planted the seeds of
Hip Hop in young Joey's heart. "My brother would
come back from the Zulu Nation parties and bring
back tapes. I would hear everything –
Theodore, Funky 4 + 1, and the Furious Five."
Thus began the growth of this hardcore New York
MC, who eventually emerged as the music industry's
first notable Puerto Rican rapper.
Fat Joe's first album "Represent,"
released by Relativity in 1993, was supported
by Diamond D's classic production. The album
was embraced by Hip Hop's hardest fans everywhere
and the infamous single, "Flow Joe," reached
the #1 spot on Billboard's Hot Rap Singles chart.
Two years later, Fat Joe's quest was
to be respected for his lyrical skills. In 1995,
"Jealous One's Envy," bogarded the sophomore
album jinx and bum-rushed the entire industry
with underground classics like "The Shit is
Real," "Dedication" and "Bronx Tales," which
featured living legend, KRS One.
"Jealous One's Envy" featured
a new assemblage of producers such as DJ Premier,
LES and Domingo. In addition to a noteworthy
second album, illustrating Fat Joe's
growth as an artist, he also appeared on
LL
Cool J's platinum hit, "I Shot Ya,"
alongside Foxy Brown and Keith Murray and kept
even more underground love coming with Wu Tang's
Raekwon the Chef on "Firewater," which also
introduced Armageddon and Big Punisher, some
of Fat Joe's growing Terror Squad (TS)
family.
While a young Joe was gearing
up for the rap game, he was also learning the
art of entrepreneurism through his father, who
would take Joey with him to sell baked goods
at Orchard Beach. Fit to succeed, Fat Joe
was taught two lessons at once – Hip Hop
and business – elements that would serve
a purpose later on in his life.
Since releasing his first album,
Fat Joe went legit and put his money
where his mouth was by starting a number of
local businesses in the same community he once
terrorized. The idea was to "provide a positive
presence in the community," according to Fat
Joe. He opened a clothing store Fat Joe's
Halftime, a barber shop, and he recently
launched a fashion line, FJ560.
From community businesses to the
music industry, Fat Joe has had his sights
set on the next level. Upon his departure from
Relativity, Fat Joe and partner, Big
Greg inked a production and distribution deal
with Atlantic Records, forming the Mystic Entertainment
label imprint. When Fat Joe declared
"I'm trying to retire and play golf with Russell
Simmons," on "Fat Joe's In Town" off "Jealous
One's Envy." He meant it. With "Don Cartagena"
Fat Joe's formula for success is in place.
A part of Fat Joe's persona
is a new found consciousness and goal to reach
a balance, keeping it both real and right.
Blessed by his peoples in entertainment,
his family, and the people in the streets, Fat
Joe is surrounded and protected by a legion
of friends and loved ones. Men who move with
that much reverence, power, and respect deserve
the title of Don.
"If I ever make a hundred million,
I'll still walk these streets freely; this is
what I love, man. More importantly, this is
reality."
Spoken like a true man of the
people.
Notable songs include –-
- Bet Ya Man Can't (Triz)
- Envy
- Flow Joe
- We Thuggin'
- He's Not Real
- John Blaze
- Love Don't Cost a Thing
- What's Luv?
- Find Out
- Let the Games Begin
Genre: Rap
Styles:
..Pop-Rap
..Latin Rap
..Hardcore Rap
..East Coast Rap
..Gangsta Rap
Years
active:
..90s, ..00s
Born:
Aug 19, 1972
..in New York
..in New York City
..in The Bronx
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