Nolia
Boy
A product of New Orleans' infamous
Magnolia projects, Juvenile, born Terius
Gray, has ascended way above sea level. Always
determined to stay focused on reaching his life's
goals, Juvenile worked at the local gas
plant to help support his family and allow himself
the "luxury" of following his dream of being
a successful rapper. "I'm about the only one
from where I come from that's doing my thing,"
says a reflective Juvenile.
As
a burgeoning local rapper, Juvenile became
instrumental in blending Hip-Hop with what is
known as "bounce" music. The success of "Bounce
For The Juvenile," the first-ever bounce record
with New Orleans local icon, DJ Jimi, led to
a short-lived deal with a small New York record
label. Unfortunately, the experience left a
bitter taste in Juve's mouth. He eventually
opted to give up his cherished hobby, rather
than do it injustice.
Thinking back to those trying
times, Juvenile laments, "They wanted
me to (only) do bounce music and I was telling
them, 'Hey man, I'm a rapper; y'all got me twisted.'"
But he couldn't stay away from
what he loved so dearly. He kept his day job,
as he began to frequent New Orleans' House Of
Blues on Hip-Hop night to get back into the
groove of his passion. "I got my feel back and
I realized one thing," he says, "We didn't have
a New Orleans rapper that straight up used our
language, rapped for our people. Everybody wanted
to be either east coast or west coast. That's
where I came in."
On
his way home from another exasperating day on
the job, Juvenile caught the attention
of Cash Money Records, then a local boutique
label making big noise in the southern region.
After convincing Co-CEOs Ronald "Slim" and Bryan
"Baby" Williams of his abilities and determination,
the Williams brothers signed Juvenile
on.
Juve's first release for Cash
Money Records was the underground smash "Solja
Rags" in 1997. "Solja Rags" sold nearly 200,000
copies in the southern region alone and gainfully
set up the super-group, Hot Boys. Composed of
Juvenile and CMR labelmates Turk, Lil'
Wayne, and B.G., Hot Boys debuted with "Get
It How U Live" in 1997, mounting close to a
half million sales.
The
success of Cash Money Records was brought to
the attention of Universal Records, who promptly
struck a P&D (pressing and distribution)
deal with the indie label in 1998. Under this
new deal, Cash Money/Universal released Juvenile's
sophomore solo project, "400 Degreez." Cannoned
onto the charts by heavily rotated radio hits
like the infectious "Ha," "Ha (remix)" featuring
Jay-Z, and "Back
That Thang Up," the award-winning "400 Degreez"
has remained a staple on the charts for a year.
Juvenile's groundbreaking
album continues to be recognized as one of the
top releases of 1999. The album received a Billboard
Award for "R&B Album of the Year;" his hit
song, "Ha," garnered a Source Award for "Single
Of The Year;" and Juvenile earned an
American Music Award nomination for "Favorite
Rap/Hip Hop Artist of the Year."
Not intent to rest on his laurels,
Juvenile is aiming for the stars again.
Giving listeners a full display of his raw talent,
street acumen and natural sagacity, Juvenile
is ready for any and all challenges.
Awards include --
- Best R&B/Soul or Rap New Artist ("Back
That Azz Up")
-- Soul Train Music Awards, 2000
Notable songs include --
- Set It Off
- U Understand
- Ha
- Back That Azz Up
- Solja Rag
- 400 Degreez
- I Got That Fire
- Never Had S***
- Lil Boyz
- Something Got 2 Shake
Genre: Rap
Styles:
..Dirty South
..Southern Rap
Years
active:
..90s, ..00s
Born:
Mar 25,1975
..in Louisiana
..in New Orleans
Based:
..in Louisiana
..in LaPlace
..in New
Orleans area
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